Somewhat pie-in-the-sky typical of the NYT op/ed section, this article does pose an interesting solution to the food crisis in America. The gist of it is, supporting mid-size farmers, rather than just the small farmer's markets or the monolithic corporatation factory farms, can ease environmental impact, aid sustainability, and improve the "economic" health of the land.
Large food-service companies too, like Sysco, are responding to their customers' increased desire for products that have a story attached to them by reaching out to midsize farms.
From a marketing perspective, I find that interesting, since you do see that happen a lot: Niman Ranch, TIllamook, and Stonyfield come to mind. Agriculture is one of those bureaucratic tangles of kickbacks and subsidies, and I think the article glosses over a bit exactly how hard it would be to change that whole system. But it's still an interesting twist on the "think globally/shop locally" sort of mentality. And Niman Ranch bacon is very very tasty, it's true.
Sidenote: I like the New York Times, I really do, especially with coffee. I just like making fun of it more. Adults self medicate? HEAVENS TO BETSY WON'T SOMEONE THINK OF THE CHILDREN. Kids today have ridiculously connected bar/bat miztvahs? We must assume the author has been raiding old Sex and The City dvd's for ideas.